Proofreading and Editing
With automated spelling and grammar checks, not to mention Artificial Intelligence tools like ChatGBT, you may think editing services are now obsolete. This couldn’t be further from the truth. Having a trained editor perform a structural edit, copyedit, or proofread of your content offers several dimensions only human expertise can offer. If you want your copywriting to excite the reader or pique their interest, you need energy and passion in your text, and it needs to tell an interesting story.
Well written content shows professionalism. An enticing story draws in the reader.
An experienced eye for detail notices subtleties the machines miss.
Employing an editor provides a real-life human being trained to analyse language usage, tone of voice, cultural norms, and the ambiguities and irregularities software often cannot see.
We analyse a story’s flow and alter structure when required.
Structural editing moves pages, paragraphs, and sentences around to ensure a story flows well from start to finish, has continuity in its purpose, and takes readers on a worthwhile journey.
In an era of distraction, your content must resonate with your audience.
Today the average person is being bombarded with visual, auditory, and written content like never before. An editor ensures your copy connects with readers on an emotive level.
Little Green Hampster
Little Green Hampster, a sustainable gift hamper business, was the pandemic brainchild of two professionals who wanted to change the world for the better one tiny hamster step at a time. MiSolution was asked to proofread and edit their online store’s website copy because even though they speak English well enough to be successful in their everyday corporate roles in Australia, it isn’t their native tongue. They wanted to make sure the text read professionally, as well as ensuring their values and identity were infused into every sentence.
Living Oneness
Offering yoga retreats, workshops, and training, Living Oneness tasked MiSolution to build an eCommerce website to showcase its services. The foundation’s director is passionate about yoga, meditation, and impermanence, and so he chose to write the website’s content himself. To ensure everything read well and was grammatically correct, our copyeditor undertook proper due diligence, proofreading the entire website. Our goal is to ensure all websites going out into the world are up to our stringent standards; we want to be proud of our work.
