Digital Marketing
We doubt you’ve ever considered yourself to be a cyborg, but the reality is we live in the Information Age, and a huge percentage of human society is almost constantly connected to the Internet via one digital device or another. These ‘tools’ (read ‘mobile phones’) have literally become a part of us, and so a business that only uses traditional marketing methods is missing out on an immense prospective audience available 24 hours a day, 365 days a year.
Got a website, but no one knows you exist? Become visible!
Online Ads: Immediately Get Eyes on the Prize
Pay Per Click browser and social media ads bring people to your website now. When done properly, the results are instantaneous.
Join the Online Community: Create Content
Blog articles, social media posts, and keyword-enriched content grow your online presence to become an informative authority in your niche market.
Play the Infinite Game: Build a Lasting Identity
No matter what your competitors are doing, consistent cultivation of your brand’s story, content, and SEO efforts result in improved organic (free) page rankings.
The DeRUCCI Cup Tennis Championship
Receiving the brief just before player registration, the timeline barely allowed enough time to advertise. However, after running Instagram and Facebook ad campaigns, the DeRUCCI Cup had over 100 registered competitors, some of whom were in the World Tennis Rankings. The amount of website traffic exceeded all expectations, and what could have been a disaster culminated in a successful digital marketing campaign.
‘Moving Moments’: The Australian Railroad Photo Competition
Receiving the brief just before player registration, the timeline barely allowed enough time to advertise. However, after running Instagram and Facebook ad campaigns, the DeRUCCI Cup had over 100 registered competitors, some of whom were in the World Tennis Rankings. The amount of website traffic exceeded all expectations, and what could have been a disaster culminated in a successful digital marketing campaign.
