If there ever was an integral aspect of a business’s website that gets glossed over, it’s content writing. Digital agencies and their clients focus on web design, web development functionality, UX, UI, SEO, SEM, and social media, but you hardly ever hear content writing discussed as being of any importance. Why is this you ask? It’s because having the skills required to distil a brand’s tone of voice, identity, and story is as rare as hen’s teeth.
Website content must resonate deeply with your organisation and its clientele
Research: Ascertain your business’s story
In-depth interviews in conjunction with information you provide helps us to understand the people defining the brand’s purpose and value.
Tone of voice: How do you relate to your clients?
Casual, corporate, fun, intelligent … Verbose language, industry jargon, lay terms anyone can understand – we’ll craft a brand voice reflecting your genuine identity.
Informative: Share your uniqueness and passion
Each person behind a business is unique. Make every word count towards a holistic representation of who you are and why you’re passionate about what you do.
Aumore Wool Website & Branding
MiSolution was given the task to create a new brand story, logo icon, eCommerce website, product catalogue, brochure, packaging, and factory signage. Wool quilts were about to enter a completely new dimension.