Content Writing
If there ever was an integral aspect of a business’s website that gets glossed over, it’s content writing. Digital agencies and their clients focus on web design, web development functionality, UX, UI, SEO, SEM, and social media, but you hardly ever hear content writing discussed as being of any importance. Why is this you ask? It’s because having the skills required to distil a brand’s tone of voice, identity, and story is as rare as hen’s teeth.
Website content must resonate deeply with your organisation and its clientele
Research: Ascertain your business’s story
In-depth interviews in conjunction with information you provide helps us to understand the people defining the brand’s purpose and value.
Tone of voice: How do you relate to your clients?
Casual, corporate, fun, intelligent … Verbose language, industry jargon, lay terms anyone can understand – we’ll craft a brand voice reflecting your genuine identity.
Informative: Share your uniqueness and passion
Each person behind a business is unique. Make every word count towards a holistic representation of who you are and why you’re passionate about what you do.
A Life Sustainable Works
A Life Works is a well-established sustainable manufacturing company providing OEM products to some of the most well-known brands in Europe and North America. It had never required an online presence to source new business. Now that we were tasked to develop its brand story, we wrote compelling website content focused on the powerful eco-friendly messaging and values the team behind the brand held so close to its heart.
ABM Bus Co
Our goal was to emphasise the extremely long history of the brand in the Australian bus industry while touching upon its current focus within the New Energy Vehicle sphere. Our content writer knuckled down on sourcing historical information around the brand so ABM Bus Co could exhibit its long history to government and corporate investors, while simultaneously sharing the futuristic goal it aims to achieve over the coming years.
