Supposedly there are over 55 million blogs in the world, and this number is growing exponentially everyday. One would assume that with this massive amount of online journals that just about every topic known to humanity would have someone writing about it. This does not seem to be the case, and there could be many reasons for it. Here are a few of my theories on the matter: Firstly, blogging might still be so young that there’s no way all topics could have been covered thus far. Secondly, it seems the bulk of bloggers out there are writing about the same things, namely politics. Thirdly, and most importantly (I believe), if there are blogs on the subjects I’m interested in, Google doesn’t seem to be able to give them to me.
Let me give you an example. I’m interested in kung fu. I’ve been studying Tai Chi and Kung Fu for over 12 years. As I’ve been writing about blogs I like and don’t like, I thought I’d take the next obvious step and start searching for blogs that relate to all of my specific personal interests. So, I typed ‘Kung fu blogs’ into my Google search engine expecting to see a comprehensive list of martial arts bloggers come up. If you’ve tried similar searches you will know the result of my experience: almost nothing showed up. Google said that it had found 1,780,000 links with the words ‘kung fu blogs’ used on the World Wide Web. However, I was lucky to find a couple of actual blogs – and they were nothing to write home about – very average indeed.
With so many links out there, why did I end up feeling so discouraged and unfulfilled? The answer is quite simple – at least it seems to be. People say the words ‘kung fu’ and ‘blog’ all the time on the Internet … but hardly ever together; and hardly in the context that I’m looking for. People call themselves the ‘Kung Fu Monkey’ and then have no actual affiliation with martial arts whatsoever. Others love kung fu movies and so they make websites filled with long lists of the films they’ve seen and loved.
The result for me is a quagmire of disassociated terms. It’s like I’m sitting next to a black hole in space and all the verbal conversations of the Universe are flying space garbage going past my ears, quickly being sucked into nothingness (as ‘nothingness’ is actually about how relevant any of their meanings are to me). Oh of course there are some terms that I know, but they are so jumbled up and arbitrary in their expression that they may as well be gibberish spoken in a foreign tongue.
There’s something wrong with Google (and I assume other search engines). It gives you the text words that you’ve searched for, but it often doesn’t find you the MEANING that you desire. There has to be a better way for me to get the exact content that I need right at the top of my search query lists. I mean if you go even further, who’s to say that if there actually was a long list of kung fu blogs to read through that I’d even find the types of writing I can relate to and enjoy/learn from?
If I’m a mature-aged academic looking to read about the health benefits of kung fu, I’m not going to feel grateful if I have to search through pages and pages of teenagers talking about how cool it is to be able to do a flying side kick. Conversely, if I’m a woman looking to learn self-defence, I’m not going to be too enthused by reading blogs from guys talking about how great they were at the last form competition or belt-ranking ceremony.
We need to be able to easily find the exact content and writing style relating to the context of the terms that we’re searching for. In this instance, I would like to have read blogs from intelligent kung fu practitioners about different ways to improve one’s skills and training. If I could read blogs from masters or teachers that’d be even better. Are people not writing about this one tiny topic (I’m guessing kung fu is quite insignificant in terms of popularity when compared to video games, information technologies, and politics), or am I simply unable to find these bloggers with the current technologies available to me? Either way, it leaves a bad taste in my mouth when I spend my valuable time searching for knowledge, only to end up feeling lost, when at the start of my Internet blogging quest I was curious, confident, and filled with excited anticipation.
Here’s an interesting thought. If you type ‘Kung Fu Blogs’ into Google after I make this post, there’s a good chance it will come up on the list of links (I did write the words ‘Kung Fu’ many times throughout this piece). If you were someone like me looking for ideas from teachers or masters, would you be satisfied with this link?
Jesse S. Somer is but a grasshopper in the world of kung fu. However, when it comes to his blogging experience, he knows exactly what he wants from the Blogosphere.
When searching for blogs I like, I often feel I’m only chasing after shadows of the ideas I hoped to find … and in the end, my hands come up empty.